Verified product experiences

Your product can demo itself.

Turn real product behavior into verified demos, videos, and walkthroughs — with AI.

Fixtureframe executes AI-authored journeys against your real application. If the journey works, it becomes a reusable product flow. If it doesn’t, the run fails.

Interactive demos · Narrated videos · HTML walkthroughs · Screenshots · Animated GIFs

AI authors. Fixtureframe verifies.

Studio · verified flow
verified flow · executed against the real application
The problem

AI changed how software is built. It hasn’t changed how software is shown.

Every team recreates the same product in a different form. Marketing takes screenshots. Sales records demos. Documentation writes walkthroughs. Enablement produces videos.

Each one is a hand-made copy of a product that keeps moving — maintained separately, in a different tool, by a different team.

Marketing

screenshots

Sales

demos

Documentation

walkthroughs

Enablement

videos

Then the product changes. The assets don’t.

The result is duplicated work and customer-facing experiences that drift away from the actual product.

The shift

Don’t create a copy of your product. Make the product the source.

v12v13v14 Product
once ✕ Copy
STALE
STALE
Captured once. Drifts every release.
Traditional
Capture→ Edit→ Publish

A frozen representation is created, edited, and shared. When the application changes, that representation is already behind.

v12v13v14 Product
run ↓ Output
✓
✓
✓
Re-run each release. Always current.
Fixtureframe
Author→ Execute→ Verify

A reusable journey is executed against the actual application. What really happened becomes the product experience.

If the AI is wrong, the run fails.

Only what actually happened becomes the demo.

✓
✓
✕
—
—

The flow

Define the product journey once. Reuse it everywhere.

A Fixtureframe Flow is a reusable definition of how your product should demonstrate a job.

Fixtureframe Flow

Execute the flow against the real product whenever you need the experience.

What to do
steps in the journey
Where to do it
semantic interaction with the application
What to capture
product states that matter
How to explain it
narration and presentation
Who it’s for
audience and experience context
One verified flow → Interactive demo Narrated video HTML walkthrough Screenshots Animated GIF

The product

Three interfaces. One verified flow.

One verified flow Same flow. Different way in.

The run

Just describe what you want to show.

your coding agent

› “Create a customer-facing walkthrough showing how a new user invites their team.”

product loop · 15–30s
real product video
01AI authors an executable journey.
02Playwright operates the real application.
03The application has to respond successfully.
04Fixtureframe records what actually happened.
05The successful run becomes a reusable verified flow.

Every step executed against the real app. The run is saved as a verified flow.

Step 03 did not respond as authored. Nothing was recorded or published.

AI authors. Fixtureframe verifies.

The outputs

One verified flow. Many customer experiences.

One execution against the real product produces every format a customer-facing team needs — screenshots, animated GIFs, interactive demos, HTML walkthroughs and narrated video — all from the same verified flow.

You Author
Describes
What to do Where What to capture Who it’s for
Fixtureframe CLI
$ ff run
--environment staging
claimed run 4471
Flow authoring
Agent
Processing engine
Deterministic runner
Enriches the capture
AI narration & copy
Cloned voice
Presenter avatar
Executes against the real app
Screenshots
PNG · 2× · 14 files
</>
Interactive demo
HTML · self-hosted
Animated GIF
Looping · lightweight
Narrated video
Narrated · captioned
Verified flow · output formats
01 · Agent
Authors the journey. Writes nothing that ships.
02 · Runner
Executes it against the real application, deterministically.
03 · Studio
A person reviews what actually happened and approves.
04 · Published
Nothing reaches a customer without step 03.
Interactive demoshands-on product exploration
Narrated videosproduct stories with voice
HTML walkthroughsguided web experiences
Screenshotscurrent product states
Animated GIFslightweight motion for docs and launches

Create from the product, not from a frozen copy of it.

Narration

Now the product can explain what it’s doing.

01Fixtureframeknows what to show.
02ElevenLabsgives it a voice.
03HeyGengives it a presenter.
presenter-led product video
presenter

Generate narrated walkthroughs and presenter-led product videos from the same verified product flow.

The narration isn’t attached to a static video. It’s attached to a reusable product flow.

Who it’s for

One product truth. Every customer-facing experience.

Also for Sales, Enablement, and Support. Same product truth. Different audience.

Where we are

Fixtureframe already runs on Fixtureframe.

Our own walkthrough library is captured from the running application and narrated through ElevenLabs.

Studio · CLI · Authoring Agent are live today.

21
live flows
5
output formats
3
product surfaces

From the blog

All writing →
See it on your own product

Stop recreating your product. Let the product become the source.

Thirty minutes. We author a journey against your staging environment, execute it, and you watch one verified flow become a demo, a walkthrough and a narrated video.

Book the 30 minutesSee how it works
or hello@fixtureframe.ai